The result of my graduation assignment for my bachelor’s thesis Communication & Multimedia Design at the Municipality of Groningen. The municipality discovered that a large proportion of students move to bigger cities in the Netherlands after their graduation. However, students generally do not know which interesting companies are located in Groningen due to their low visibility. That is why I came up with a platform, called ‘de Bedrijfswijzer’. It is a map with all companies where students can fill in their study program and interests to find matches. If they are interested in a company, they can send a motivation letter. In this way, the platform aims to stimulate interaction between students and companies. Note: the Bedrijfwijzer is a conceptual work, and the content for the companies is mostly fictional.