my name is Ayla van der Wal. I am a driven perfectionist with a great passion for design and technology. I like to create new opportunities with a lot of energy and a fresh perspective. I work on versatile cases, from digital applications, to interactive exhibits, to conversational agents, but always with the users at the core. Developing products that trigger something in users, a sense of wonder or fascination, that’s what it’s all about for me. A product must not only be functional, but above all it should lift the user experience to a higher level. With all-around knowledge in the field of emerging technologies and UX design, I come up with versatile products that put the end-user experience at the forefront of the experiential journey. Do you have a specific challenge? Don’t hestitate to hit me up!